Customer Centricity = Customer Service?
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Customer Service: a customer-centric organization
The customer behaviour is changed and now the customer service is a fundamental part of your business. In fact, the second edition of the “Osservatorio CX” showed how much the customer experience is closely related to the service received.
However the customer experience and the customer centricity are essential and reasonable arguments only when it is possible to realize a strategy where the customer is – really – the heart of the daily company awareness.
For this reason, during the workshop with BeCloud Solutions, Salesforce and Q8 we talked about how you can improve the level of the customers satisfaction (Customer Experience) and the data traceability with our CTI solution integrated with Salesforce CRM.