A new Customer Experience for the pharmacy's future
Farmacia Loreto, as part of Farmacie italiane group is one of Italy’s prominent pharmaceutical and para pharmaceutical businesses. Its 60 sales points provide goods and services always keeping their customers as their priority.
Its 800 professional workers are, thanks to different omnichannel services, to walk customers through more than 200k products. There’s no customer need, be it beauty or wellness, that Farmacie Italiane cannot satisfy with professional attitude and passion.
CHALLENGES AND OBJECTIVES
The project aims to a rapid and strong process renovation, without betraying the business core: a medical vocation. It’s imperative to find the right balance between tradition and innovation.
The pharmaceutical market has greatly developed throughout recent years. Keeping customers as a priority and satisfying their needs the best way has been the core challenge of the market. The pharmaceutical market, though, keeps evolving and the next step is even clearer. Farmacie Italiane spends every day getting more innovative and digital, be it online or offline. This is the only way to grant patients solutions for their well-being.
“Farmacie Italiane has been committed for years to be the reference reality of our market segment, consolidating human and commercial relationships that can generate a benefit for everyone, first and foremost for the people who communicate trust and esteem to us every day. With BeCloud we are achieving these goals, offering with competence and professionalism a first-rate customer service to be close to our customers.”
CEO Farmacie Italiane Group
Goals
• Providing patients with the best solution for their well-being
• Ensuring a fast, quick, and innovative customer experience
Functionality
Voice Channel integrated with Salesforce
Inbound Calls
Callback Request
Activity History
