WhatsApp Business for Faster and More Effective Communication
With over 45 years of market presence, Grenke is an international benchmark in technology and equipment leasing. Their goal is to support small and medium-sized enterprises with tailored solutions for investments in equipment, technology, and other business-related products and services. Grenke Italy is part of the Grenke AG group and has a widespread presence across the country, ensuring close proximity to its partners. Simple and efficient processes, fast responses and payments, local presence, and personalized support make Grenke the leading B2B operational leasing company in Italy in terms of active contracts in the small-ticket segment.
CHALLENGE AND OBJECTIVES
Grenke Leasing, a leader in operational leasing, aimed to strengthen its outbound communication with clients by adopting advanced messaging tools. To achieve this, they integrated WhatsApp Business and SMS channels, using them to communicate directly and instantly with customers by sending text messages, documents, and automated notifications in real time. The objective was to overcome the limitations of traditional channels and meet the growing demand for speed and personalization in customer interactions.
“These solutions allow us to provide faster, more personalised, and efficient service, ensuring seamless and immediate interactions for our customers. They enable us to respond promptly to their needs, strengthen relationships, and deliver a communication experience that is engaging, trustworthy, and consistently valuable over time.”
Marketing & Communication Senior Manager
In short
Client: Grenke
Industry: Operational Leasing & Factoring
Location: Italy
Goals
We implemented BeConnect for Grenke, enhancing customer service by integrating WhatsApp Business and efficiently managing multichannel interactions.
Functionality
- WhatsApp Business: Platform provision and sender activation
- BeConnect: SMS package provision
